Don't be afraid to step outside your comfort zone…

Are you taking full advantage of your Windermere website?  Are you sure?  If you are not blogging, then the answer is most definitely no…  Though BLOG may be your least favorite four letter word, it is an important tool in drawing attention to your website.  It does not have to be a task that is on par with a root canal or tooth extraction, just devote a half hour per week for one post.  Blogging can be as simple as writing a paragraph or two on your favorite local restaurant, that beautiful listing with that unique front door, or that recent article in the paper about the local housing market.  Just remember to take a picture or two (or more) of the interesting sites your weekly real estate adventures provide you.  Pictures are worth a thousand words in the world of blogging and can help improve your blog post indexing results in search engines. 

And if a picture is worth a thousand words, then video is priceless…  Your blog can easily incorporate video content as well.  YouTube is quickly becoming the most popular search tool for folks looking for information on just about anything and having your own YouTube channel can be a resource for not only your property tours, but client testimonials, virtual tours of local neighborhoods, cross marketing vendor “how to” videos from your favorite electrician, general contractor, landscaper or staging expert, and so much more…  A blog post is a perfect tool to spread the word about this valuable video resource through your social channels.  So what are you waiting for?  Get cracking and start rocking out that new blog post!!!